In the last 10 years, the real estate market has been quite volatile. In 2006, the National Association of Realtors (NAR)had as many as 1,357,000 real estate agents. Then, the housing financial crisis hit and the membership to the NAR drastically dropped. In 2021, the NAR had the lowest number of members at 999,000 realtors. Thankfully from 2012 to 2014, the numbers increased to as many as 1,100,000 members which resulted in more competition.
In present times, the competition between realtors is quite harsh and if you want to make yourself stand out, you need to have both offline and digital marketing skills.
Even though realtors are still important when it comes to buying a home, more people are trying to do their own research online before hiring a real estate agent. There was a study done by the NAR that indicated that as many as 92% of home buyers go online first whenever they start looking for a home to buy. This clearly shows how important it is for realtors to do digital marketing and have a solid online presence. Basically, if you fail to take advantage of the internet then that would be to your own detriment. It may be worth you seeing Four Walls and seeing what they have to offer.
1. Use Social Media
Ensure that you have social media pages on all of the huge platforms such as Twitter, Instagram, Pinterest, Facebook etc. Then, use these pages to share information and photos of the houses you’re trying to sell, communicate with anyone who comments on your posts, share positive press etc.
2. Make Sure Social Sharing Is Activated
The odds are high that many people looking for houses online will want to share potential homes with their family or even friends. So, it is best that you place social sharing buttons on each of your property pages so that people can easily send or email them to other persons.
3. Be Aware Of Your Competition
Pay attention to what other real estate agents are doing, especially in your region. You should take a look at their websites and social media pages to see how active they are. Make note of things they are successful with as well as their mistakes so that you can use this information to your benefit.
4. Ensure You’re Easy To Call Or Contact
On your website, place your contact information on all of your pages. You should also have an attention-grabbing contact us page.
5. Design An Amazing Business Card
Make sure that you get a fantastic design for your business card and hand them out to as many people as you can.
6. Use Local Images
Keep in mind that you’re not just selling one property, you have to sell the entire area. So, make sure that you highlight all of the things that a particular town has to offer potential buyers. This means taking lots of amazing photos of beautiful sites, restaurants, landmarks etc.
7. Get Leads By Making A Great Content Offer
It is a great idea to create amazing content such as an eBook on important considerations for new homeowners, the best features to look for in a new home etc. Then, offer this content for free, once the person provides their email address and even other information such as their zip code. This can help you to find lots of potential leads.
8. Hire A Professional Photographer
If you want to be successful with real estate advertising, then you’ll need to have fantastic photos. Poor or unprofessional photos will make an amazing property look mediocre. Therefore, you definitely need to have great photos of all the homes you’re promoting. To achieve this, you’ll need to hire a professional photographer who has the best equipment and knows how to use it to create the desired results. Of course, if you have the right equipment, you can also try creating your own professional photos by studying real estate photography guides.