With such a small sample measurement, it’s exhausting to know if the larger public would react the same method as the focus group. Observation can really assist a company acquire insight on what a consumer truly needs. There is less of a bias as a result of customers are simply performing their every day duties, not necessarily realizing they are being noticed. For example, observing the public by taking road style photos of individuals, the buyer did not dress in the morning understanding that would have their picture taken essentially. Through statement patterns may be seen, helping pattern forecasters know what their goal market wants and desires.
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