These takedowns can destabilize unbiased merchants and jeopardize their livelihoods. And now, sellers say overzealous takedowns are getting increasingly more intense across completely different e-commerce platforms, just as shoppers are starting to embrace secondhand fashion over shopping for directly from manufacturers and big-box retailers. While the retail giant has no online retailer Fashion News to fall again on, the likes of online-only fashion retailers Asos and Boohoo, noticed sales rise by 40% within the final four months of 2020. In reality, the Office for National Statistics says that online retail sales elevated to 31.4% last November, compared with 28.6% reported in October – so it’s clearly uncommon for Primark not to have a digital presence for buyers.
Overgaard tells me that the younger folks he surveyed “lacked awareness of the sustainable options to the merchandise they were consuming from the fast-fashion producers”. Some ethical brands they could want to contemplate …