Prix Fix

Why hotel towels feel plush but yours don’t

By Keely Drummond · · 3 min read
Why hotel towels feel plush but yours don't - hotel towels
Why hotel towels feel plush but yours don’t

Most people treat their guest towels like fine china. They keep the plush sets folded in the closet for visitors, using the old, scratchy daily towels for everyday use. It feels responsible, but that routine might be damaging the very towels you want to keep in pristine condition. If a guest complains that the good towels feel slick or flat, that is not an imagination. The issue is likely in the laundry room, where the habits meant to preserve the towels are actually wearing them out.

Standard testing measures water-holding ability, and ordinary home-washed cotton towels can lose up to 38% of that ability after just ten washes. Some tests show drops as high as 50% over time. This loss happens because the cotton fibers are breaking down. A study by researcher Anne Buisson, covered by ScienceDaily, found that tiny cracks form inside the cotton fibers during a normal laundry routine. These cracks can weaken the fabric by 25 percent or more. The lint caught in the trap is essentially your towel breaking apart.

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The problem is often a combination of two common laundry habits. First, fabric softener leaves a thin, waxy film on the fabric. This coating repels water, so the towel slides moisture around instead of absorbing it. Second, high heat dries out the cotton fibers. Cotton towel maker MATTEO explains that drying at 180°F (82°C) or above damages the cotton, turning the fibers brittle and snapping them. When you combine a waxy coating with high heat, you seal the surface of the towel and crack the structure at the same time. This double hit affects guest towels just as much as daily towels, even though the guest ones are washed less often.

Skip the fabric softener and dryer sheet completely on any load with towels in it. Just leave them out. This alone does most of the work to preserve the towels. Turning down the heat is a simple change that protects the towel’s structure. The dryer should never be set to high heat for towels. Using low or medium heat preserves the cotton fibers.

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Switching to these methods requires a small investment and a few seconds of effort. By skipping fabric softener and dryer sheets, a household can stop spending more on disposable laundry products while extending the life of their towels. The towels will remain absorbent and feel plush for longer, preserving the quality of the guest set for years to come, and improving the life of the towels.

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